Do you ever feel like marketing and creative projects seem to get requested and started easy enough, but they just don't seem to go out the door when and how they should?

The cause is generally due to several different factors. Many of which cause fragmentation of process and dysfunction which results in missed project delivery dates, low employee utilization rates, lost revenue, and more. By neglecting a more rigid process matrix, in trade for frantic communication and a sort of bubble-gum patch kit process, the best intentions quickly turn to desperate magic tricks to expedite delinquent projects. For many companies, this trade-off sends the marketing communications and creative teams into a tailspin of turmoil which often times takes on a face of contempt. Leaving it's players with a low sense of company loyalty, decreased moral, loss of corporate vision and goals, back stabbing and general feelings of failure.

Now, the intent here is not to dwell on the doom and gloom of what can and has happened to many a company - both young and established. We have certainly seen the good and the bad of it over the years, and have put together a process which will help any organization optimize their marketing and creative teams.

Below are a few of the warning signs that restructuring may be in order:


At least some of these symptoms are the causes for missing delivery dates, excessive budget spending, sacrificed quality and in general, missing the target. By fragmenting these typically rigid sets of rules, the creative and/or marketing personnel may feel as though they are spinning their wheels. In any case, the entire organization will feel the strain.

By engaging Computing Image to help you optimize these process bottlenecks,
you can expect to see substantial and immediate improvements in the following areas:


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